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arbor day foundation
social media manager | 2020 - present
arbor day foundation
teamtrees
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Manage 15+ accounts with over 600k followers
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Lead social media department overseeing 5+ business entities
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Start the first influencer marketing program creating a network with a reach over 20 million
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Create and implement data-driven strategy ranging from top-of-funnel, lead-generation, b2b and consumer conversion across varying platforms
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Develop, coordinate, and manage all content (organic and paid) produced from digital channels
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Build messaging and creative content toolkits as resources for partners, thought-leaders, and content creators to amplify our mission and collaboration
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Increase cross channel impressions by 172% year over year
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​Increase cross channel engagements by 50% year over year
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Increase cross channel followers by over 60k in 3 years
"she successfully gave our brand a personality that gets noticed and admired."
"our team members are finally proud to share our brand's content and brag about where they work on social."
nebraska state fair
*contract digital media manager | may 2020 - august 2020
nebraska state fair
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Work as liaison between an agency and client to provide on-site marketing management and content creation
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Create and manage the first multi-channel paid digital media campaign
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Develop all organic content and manage monthly content calendar
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Collaborate on social and digital media strategy ensuring the organization has consistent voice, personality, and messaging across all platforms
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Increase reach and engagements yoy by over 140% within 3 months
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Create press releases amplifying messaging to local outlets
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Increase followers by 3k in 3 months
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Increase reach yoy by 144% within 3 month
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Increase engagement by 103%
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Grow web conversions by 145%
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Create all web and social content
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Create Instagram and Facebook stickers with uses over 3k
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