Todd Farms Brand + Web Development
Before I ever worked in marketing professionally, I grew up inside a business.
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Todd Farms is a fifth-generation farm in Union, Nebraska — operating since 1857 in southeast Cass County. Farming isn’t just agriculture. It’s logistics. It’s finance. It’s merchandising. It’s land stewardship. It’s innovation. It’s legacy.
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From running the grain cart during harvest to managing office books, feeding cattle at 5 a.m. before dance team practice, and helping with seed sales, I grew up understanding that agriculture is both grit and strategy.
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As our operation continued evolving under my dad, Gary, and grandpa, Mel, it became clear:
Our story deserved to be told with intention.
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And our business deserved a digital presence that reflected its scale, credibility, and forward-thinking leadership.
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The Ask
Todd Farms needed:
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A cohesive brand identity
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A professional website presence
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A digital home for Todd Seeds
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A way to communicate legacy and innovation equally
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A platform that would build credibility with:
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Seed customers
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Landowners
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Equipment partners
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Agricultural organizations
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International ag programs
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Agriculture runs on relationships and reputation.
But in a modern economy, reputation often starts online.
The Idea
Create a brand and website that honored 1857 — while positioning Todd Farms for the future.
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The strategy focused on three pillars:
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Legacy
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Progress
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Practical Excellence
We leaned into storytelling — because agriculture is inherently generational and narrative-driven.
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From the early days of Springdale Stock Farm to Todd Farms to Gary Todd Farms, Inc., each generation has carried forward a commitment to stewardship and progress.
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The website needed to show:
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Historical roots
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Modern practices
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Seed expertise
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Data transparency
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Community impact
It wasn’t about building a flashy site. It was about building trust.
Execution
1
Brand Development
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Designed a logo that felt strong, grounded, and timeless
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Developed merchandise for farm hands, landlords, partners, and family
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Created visual cohesion that reflected pride and professionalism
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Web Strategy + Copywriting
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Wrote long-form historical storytelling copy
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Integrated archival photography with modern imagery
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Structured the site to move from story → specialties → Todd Seeds
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Built a clear pathway for seed inquiries and contact
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Owned Channel Strategy
We created a dedicated Todd Seeds page highlighting:
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40+ years of seed dealership experience
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DEKALB® corn and Asgrow® soybean offerings
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In-field research plots and regional testing
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Direct grower relationships
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Downloadable data and plot results
This reinforced credibility not just through story — but through performance transparency.
Accessible Data + Resources
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The site includes easily downloadable documents and plot data, giving farmers and landowners practical, decision-driving information.
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The Impact
Since launching the Todd Farms brand and website:
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International agricultural programs have reached out to learn from our operation
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Equipment companies have tested machinery on our ground
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Landowners seeking operators have contacted Todd Farms directly after researching us online
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Seed customers have clearer insight into local plot performance and variety selection
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Our operation has a digital footprint that matches its reputation
More importantly, the site communicates something powerful:
Agriculture is not outdated.
It is innovative, data-driven, entrepreneurial, and essential.
