Todd Farms Brand + Web Development

Before I ever worked in marketing professionally, I grew up inside a business.

Todd Farms is a fifth-generation farm in Union, Nebraska — operating since 1857 in southeast Cass County. Farming isn’t just agriculture. It’s logistics. It’s finance. It’s merchandising. It’s land stewardship. It’s innovation. It’s legacy.

From running the grain cart during harvest to managing office books, feeding cattle at 5 a.m. before dance team practice, and helping with seed sales, I grew up understanding that agriculture is both grit and strategy.

As our operation continued evolving under my dad, Gary, and grandpa, Mel, it became clear:
Our story deserved to be told with intention.

And our business deserved a digital presence that reflected its scale, credibility, and forward-thinking leadership.

The Ask

Todd Farms needed:

A cohesive brand identity
A professional website presence
A digital home for Todd Seeds
A way to communicate legacy and innovation equally
A platform that would build credibility with:
- Seed customers
- Landowners
- Equipment partners
- Agricultural organizations
- International ag programs

Agriculture runs on relationships and reputation.
But in a modern economy, reputation often starts online.

The Idea

Create a brand and website that honored 1857 — while positioning Todd Farms for the future.

The strategy focused on three pillars:

Legacy
Progress
Practical Excellence

We leaned into storytelling — because agriculture is inherently generational and narrative-driven.

From the early days of Springdale Stock Farm to Todd Farms to Gary Todd Farms, Inc., each generation has carried forward a commitment to stewardship and progress.

The website needed to show:

Historical roots
Modern practices
Seed expertise
Data transparency
Community impact

It wasn’t about building a flashy site. It was about building trust.

Execution

Brand Development

Designed a logo that felt strong, grounded, and timeless
Developed merchandise for farm hands, landlords, partners, and family
Created visual cohesion that reflected pride and professionalism

Web Strategy + Copywriting

Wrote long-form historical storytelling copy
Integrated archival photography with modern imagery
Structured the site to move from story → specialties → Todd Seeds
Built a clear pathway for seed inquiries and contact

Owned Channel Strategy

We created a dedicated Todd Seeds page highlighting:

40+ years of seed dealership experience
DEKALB® corn and Asgrow® soybean offerings
In-field research plots and regional testing
Direct grower relationships
Downloadable data and plot results

This reinforced credibility not just through story — but through performance transparency.

Accessible Data + Resources

The site includes easily downloadable documents and plot data, giving farmers and landowners practical, decision-driving information.

The Impact

Since launching the Todd Farms brand and website:

International agricultural programs have reached out to learn from our operation
Equipment companies have tested machinery on our ground
Landowners seeking operators have contacted Todd Farms directly after researching us online
Seed customers have clearer insight into local plot performance and variety selection
Our operation has a digital footprint that matches its reputation

More importantly, the site communicates something powerful:

Agriculture is not outdated.

It is innovative, data-driven, entrepreneurial, and essential.